Wasserface technical solution is easy to implement. You just need to replace the inner module of an existing model of shower head. This requires only one new mold.
Shower head upgrade does not require much money or time. The new product may gradually replace usual shower heads on the market.
The classic target audience that buys shower heads for washing will be complemented by a new, more active one — fans of rejuvenating procedures, massage and thorough skin care.
A shower head with Wasserface® massage mode will wash out the boundaries of the shower head industry by including it in dynamically growing spheres of health, care and beauty. The product fits several market baskets — Healthcare, Beauty, and Gifts — at once.
The demand for the product is verified: its reliability is confirmed by feedback from focus groups and results of testing of potential consumers from "Cosmetologists", "Sellers", and "Buyers" groups.
The innovative and consumer properties of the product meet the needs of the target customers. The preliminary testing revealed the main characteristics that will be in demand among the target audience: